The Pantone 2024 color of the year has been selected - this time Peach Fuzz will reign supreme

As every year, the PANTONE Institute has selected a color that will set trends in the next season, for example in fashion or interior design. This time, the jury particularly liked the shade 13-1023 Peach Fuzz.

It is, of course, a peach shade that brings to mind a juicy peach. As stated by Executive Director of the PANTONE Color Institute, Leatrice Eiseman "In the search for a color that reflects our natural desire for closeness and connection, we chose a shade that radiates warmth and modern elegance. It is a shade that expresses compassion, offers warm coziness and harmoniously combines youth with eternal beauty. "

Let us add that last year the color of the year was Viva Magenta with the reference number 18-1750, which had notes of purple, pink, red and burgundy.

Why did Pantone choose Peach Fuzz?

In the face of difficult circumstances that often affect us in many areas of life, our need for care, empathy and compassion increases, and dreams of a more peaceful future gain strength. This reminder means that now, in unusual times, cultivating health, endurance and strength becomes an essential part of living a full life, allowing us to enjoy everyday life. In a world that often places emphasis on achievement and efficiency, it is therefore important to understand the importance of cultivating inner values ​​and finding moments for rest, creativity and human relationships in the bustle of today's life.

As we journey through the present and shape a new world, we will rethink what truly matters. We reformulate our aspirations, trying to live more consciously. We carefully align our priorities with our internal values, focusing on health and overall well-being, both mental and physical. We appreciate what is unique - warm and comfortable moments spent with friends and family, or simply a moment for ourselves.

With a view to emphasizing the importance of community and closeness to others, the Pantone Institute announced the color of the year 2024. As said by the vice president of the Pantone Color Institute, Peach Fuzz is intended to symbolize our desire to be closer to those we love and the joy of contact with our own selves, enjoying peaceful moments in loneliness. It is an unusual color that brings to mind a warm and cordial embrace, conveying a message of compassion and empathy. It attracts people with its coziness and creates a feeling of comfort. The color of 2024 reflects our emotions about days that may seem simpler, but at the same time take us to a more contemporary mood. Its delicate lightness and subtle presence point the way to the future.

Pantone color 2024 – what to combine it with? How to use?

As we already informed a little above, last year among the Pantone colors, the Pantone Institute chose Vva Magenta as the color of the year. It was quite a bold color that was supposed to characterize inner strength and primal matter. So it was quite a bold color that not everyone liked. This year is a bit different, because Peach Fuzz is a subtle and energizing shade that harmonizes perfectly both with the colors opposite it on the color wheel, such as shades of light blue, cobalt or navy blue, as well as with neighboring colors, such as other warm colors - shades of red, yellow and orange. An excellent base for the peach color are both cool shades of gray and warm shades of beige.

The color of the year Peach Fuzz will work perfectly in all types of rooms, both as a dominant color and as an addition. It adds energy, improves the mood and gives the interior freshness. We can use it to decorate walls in the bathroom or kitchen, or choose it as a color for accessories that will liven up a room decorated in neutral colors. If we dare to be a bit extravagant, let's combine it with shades of blue or green to create a beautiful interior, full of life and colors. Peach Fuzz is the perfect way to add character and subtle elegance to your space, making any room pleasant and inspiring.

The Pantone color palette sets trends in fashion and interior design

It is no secret that the announcement of the new color of the year is an opportunity for many large brands to prepare and share the effects of real-time marketing work. A perfect example of this is IKEA, which for many years has been publishing short creations on the Internet presenting the color of the year in relation to its products. It was similar in the previous year in the case of the Viva Magenta color, and it is the same this year.

After all, living in the age of technology, we always try to stay up to date with trends, which is why the speed of operation of marketing departments around the world is of great importance in fashion, interior design and other areas of life.

What is the Pantone palette and the institute itself?

The Pantone Color Institute, often called the Pantone Color Institute, is a research and development entity focusing on the field of color and design. It is an integral part of a broader organization called Pantone, known primarily thanks to the Pantone Matching System (PMS) - a system for identifying and communicating colors in the graphic industry and other industries. Specializing in forecasting global color trends, the institute provides companies with advice on choosing colors for their brands, products and advertising campaigns. Additionally, he analyzes the impact of colors on the psychology and emotions of consumers. Every year, the institute announces the "Pantone Color of the Year", which has a significant impact on trends in fashion, interior design, graphics and other creative fields. As we already know, this year's Pantone color of the year is Peach Fuzz.